Woodbury, NY, March 12, 2019 — SterlingRisk Insurance has announced the passing of SterlingRisk Vice Chairman Herbert Lippin. The announcement was made by SterlingRisk CEO David Sterling.
“I am deeply saddened by the passing of my friend, Herb Lippin,” stated Sterling. “Herb was much loved by all who knew him and blessed with a career that spanned nearly six decades. I was honored when he joined the ranks of SterlingRisk and will be forever grateful to Herb for his wisdom, kindness, and profound knowledge of the insurance industry. He made countless friends along the way and I know they join me in mourning a great man who was respected by so many.”
Prior to joining SterlingRisk, Lippin was the Chairman and CEO of family-owned Gramercy Brokerage and Planned Protection for over four decades. His father, Abraham Lippin, started Lippin Brokerage in the early 1940s. By 1972, Lippin Brokerage acquired Gramercy Brokerage Corp. from Barrington Industries, a public company. Planned Protection Consultants, the benefits arm of Gramercy, was formed in 1963. Lippin’s son and third generation, Richard Lippin, joined the firm in the late 1980s and developed the Planned Protection Division to include all aspects of life, health and benefits.




